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One word that’s been associated with the Rams since moving back to Los Angeles is “marketing.” Sure, every team in the NFL uses some form of marketing, but I’m not talking about giving away bobbleheads. Many forms of media have suggested that the Rams should attempt to sign marquee names, usually the now-retired Peyton Manning, for “marketing purposes.”
This struck me as odd because in the 21 years the Rams were in St. Louis, I never once recalled the media suggesting to sign a player as part of a “marketing strategy.” Perhaps I just never noticed until now, but why should the Rams do such moves? These moves don’t generally help the team, and it isn’t as though the Rams don’t have superstars on the roster.
If the Rams really wanted to make a face for the franchise, why not NFL Offensive Rookie of the Year Todd Gurley? Or what about defensive end Robert Quinn? How about the man who is arguably the best defensive tackle in the NFL Aaron Donald? All three of those stars have received national media attention on a subpar team. If they can generate that kind of buzz in a smaller market, imagine how much their notoriety will skyrocket in the second largest media market in the United States.
Then again, it all boils down to praising the typically overpaid quarterback. This is a pass-happy league now, and it would be huge news if a guy like Manning (despite facing retirement) would come to the Rams. A name like Case Keenum doesn’t exactly excite people. Actually, this situation seems vaguely familiar. Anyone recall when the Los Angeles Rams acquired aging veteran quarterback Joe Namath in 1977? That was a marketing move if there ever was one. But, there was the hope that there was life in his beaten and battered knees. Sadly, that wasn’t the case at all, and his time with the Rams was shorter than expected.
In any case, the Rams don’t have a need to sign a player for marketing purposes. What exactly would they try to improve, ticket sales? That doesn’t seem to be an issue at the moment. Over 56,000 season ticket deposits were received before the deadline. That was just for season tickets. So surely it must be for increasing product sales? Admittedly any big-named player would boost product sales. However, look at just about any sporting goods stores in Southern California and finding Los Angeles Rams gear is a struggle. They are selling out. True, not much has come out yet, but the official and unofficial products can’t stay on the shelves. Trust me, I’ve tried.
Marketing does have a place with the Rams and their move to Los Angeles, but it shouldn’t involve signing players. It would benefit both head coach Jeff Fisher and general manager Les Snead greatly for them to focus on players that would actually improve the team and at the right price. Los Angeles does value their champions, but the Rams cannot make it to the promise land with flashy players and absolutely no value. In other words, leave the marketing responsibilities to the marketing team and not Snead.
Source: LATimes.com
You can follow Johnny Gomez on Twitter @Johnny5not6. Be sure to follow Rams Talk on Twitter @TalkRams.
2016, Aaron Donald, Case Keenum, featured, Jeff Fisher, Joe Namath, Les Snead, Los Angeles Rams, marketing, NFL, Peyton Manning, Robert Quinn, St. Louis Rams, Todd Gurley
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One word that’s been associated with the Rams since moving back to Los Angeles is “marketing.” Sure, every team in the NFL uses some form of marketing, but I’m not talking about giving away bobbleheads. Many forms of media have suggested that the Rams should attempt to sign marquee names, usually the now-retired Peyton Manning, for “marketing purposes.”
This struck me as odd because in the 21 years the Rams were in St. Louis, I never once recalled the media suggesting to sign a player as part of a “marketing strategy.” Perhaps I just never noticed until now, but why should the Rams do such moves? These moves don’t generally help the team, and it isn’t as though the Rams don’t have superstars on the roster.
If the Rams really wanted to make a face for the franchise, why not NFL Offensive Rookie of the Year Todd Gurley? Or what about defensive end Robert Quinn? How about the man who is arguably the best defensive tackle in the NFL Aaron Donald? All three of those stars have received national media attention on a subpar team. If they can generate that kind of buzz in a smaller market, imagine how much their notoriety will skyrocket in the second largest media market in the United States.
Then again, it all boils down to praising the typically overpaid quarterback. This is a pass-happy league now, and it would be huge news if a guy like Manning (despite facing retirement) would come to the Rams. A name like Case Keenum doesn’t exactly excite people. Actually, this situation seems vaguely familiar. Anyone recall when the Los Angeles Rams acquired aging veteran quarterback Joe Namath in 1977? That was a marketing move if there ever was one. But, there was the hope that there was life in his beaten and battered knees. Sadly, that wasn’t the case at all, and his time with the Rams was shorter than expected.
In any case, the Rams don’t have a need to sign a player for marketing purposes. What exactly would they try to improve, ticket sales? That doesn’t seem to be an issue at the moment. Over 56,000 season ticket deposits were received before the deadline. That was just for season tickets. So surely it must be for increasing product sales? Admittedly any big-named player would boost product sales. However, look at just about any sporting goods stores in Southern California and finding Los Angeles Rams gear is a struggle. They are selling out. True, not much has come out yet, but the official and unofficial products can’t stay on the shelves. Trust me, I’ve tried.
Marketing does have a place with the Rams and their move to Los Angeles, but it shouldn’t involve signing players. It would benefit both head coach Jeff Fisher and general manager Les Snead greatly for them to focus on players that would actually improve the team and at the right price. Los Angeles does value their champions, but the Rams cannot make it to the promise land with flashy players and absolutely no value. In other words, leave the marketing responsibilities to the marketing team and not Snead.
Source: LATimes.com
You can follow Johnny Gomez on Twitter @Johnny5not6. Be sure to follow Rams Talk on Twitter @TalkRams.
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