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The Los Angeles Rams moved back to Los Angeles from St. Louis in 2016. The big plan was to keep the Rams at their historical roots at the L.A. Memorial Coliseum while donning their familiar, classic logos and colors as they await their new stadium. Everything appeared to be in order for a developing fan base until the following three steps:
1. Announcing a change to a beloved logo
The Rams logo has seen several changes in over eight decades of existence. While some changes were excessive, they all kept a similar standard. The color schemes are familiar, the Rams’ horn brought by Fred Gehrke remained intact and the history is preserved. This is why when the Rams announced that the logo would be updated, this peaked the interest of fans.
This is a delicate situation because fans are proud of the current colors. It has lots of history, memories and meaning to them. The Rams front office assured fans that while there will be some changes to the logo when they move into the new SoFi Stadium, they will preserve the history of the organization. Now that the stunning SoFi stadium is generating plenty of excitement, fans shift their attention to the team logo with the beginning of the 2020 offseason.
2. Hype fans by trolling them
It’s understandable that the Rams organization is excited to reveal their logo that they have been developing over the past few years. This kind of excitement can lead to teasing the fan base with different antics. COO Kevin Demoff has had his share of fun of trolling fans with a variety of different methods across social media platforms. While admittedly fun and entertaining, that only peaks the interest level even more. The hype is real, especially when you make videos like this:
3. Have an absolutely hideous logo leaked
It’s not to say that developing a newer logo to a historical NFL team is easy, but this logo seems forced, awful and plain out ugly. My opinion aside, you don’t to go too far to find out the opinion of Rams Nation. Just look at Twitter. Kevin Demoff and every prominent front office presence is hearing the outrage within the community. That is the consequence of disturbing a beloved tradition and the result of trolling fans. Listen, hype is great, but only do so if you know you have a great product.
It’s possible that fans are overreacting because change is never easy. That’s likely not the case here, even non-Rams fans are chiming in on how ugly this logo is. But perhaps the comments from a former Ram said it best, Chris Long:
Not really sure I could have summed this up any better. The logo actually doesn’t remind me of the Rams at all, actually, it kind of reminds me of a Los Angeles Charger logo, especially on the hat. On behalf of the Rams fan base, it’s not too late to reconsider. I sincerely hope the Rams front office will do the right thing.
You can follow Johnny Gomez on Twitter @Johnny5not6. Be sure to follow Rams Talk on Twitter @TalkRams.
2020, Chris Long, featured, Kevin Demoff, LA, la rams, Los Angeles, Los Angeles Rams, NFL, rams, Rams logo
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The Los Angeles Rams moved back to Los Angeles from St. Louis in 2016. The big plan was to keep the Rams at their historical roots at the L.A. Memorial Coliseum while donning their familiar, classic logos and colors as they await their new stadium. Everything appeared to be in order for a developing fan base until the following three steps:
1. Announcing a change to a beloved logo
The Rams logo has seen several changes in over eight decades of existence. While some changes were excessive, they all kept a similar standard. The color schemes are familiar, the Rams’ horn brought by Fred Gehrke remained intact and the history is preserved. This is why when the Rams announced that the logo would be updated, this peaked the interest of fans.
This is a delicate situation because fans are proud of the current colors. It has lots of history, memories and meaning to them. The Rams front office assured fans that while there will be some changes to the logo when they move into the new SoFi Stadium, they will preserve the history of the organization. Now that the stunning SoFi stadium is generating plenty of excitement, fans shift their attention to the team logo with the beginning of the 2020 offseason.
2. Hype fans by trolling them
It’s understandable that the Rams organization is excited to reveal their logo that they have been developing over the past few years. This kind of excitement can lead to teasing the fan base with different antics. COO Kevin Demoff has had his share of fun of trolling fans with a variety of different methods across social media platforms. While admittedly fun and entertaining, that only peaks the interest level even more. The hype is real, especially when you make videos like this:
3. Have an absolutely hideous logo leaked
It’s not to say that developing a newer logo to a historical NFL team is easy, but this logo seems forced, awful and plain out ugly. My opinion aside, you don’t to go too far to find out the opinion of Rams Nation. Just look at Twitter. Kevin Demoff and every prominent front office presence is hearing the outrage within the community. That is the consequence of disturbing a beloved tradition and the result of trolling fans. Listen, hype is great, but only do so if you know you have a great product.
It’s possible that fans are overreacting because change is never easy. That’s likely not the case here, even non-Rams fans are chiming in on how ugly this logo is. But perhaps the comments from a former Ram said it best, Chris Long:
Not really sure I could have summed this up any better. The logo actually doesn’t remind me of the Rams at all, actually, it kind of reminds me of a Los Angeles Charger logo, especially on the hat. On behalf of the Rams fan base, it’s not too late to reconsider. I sincerely hope the Rams front office will do the right thing.
You can follow Johnny Gomez on Twitter @Johnny5not6. Be sure to follow Rams Talk on Twitter @TalkRams.
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