The Los Angeles Rams unveiled their 2017 home uniforms on Thursday, March 2. The new unis harken back to the colors the team sported from 1964-1972. The white-horned Rams will once again make an appearance at the Los Angeles Memorial Coliseum, but was this the right decision?
No matter what Rams management decided, there will always be someone unhappy. From a purely marketing standpoint, this makes sense because the Rams need locals to continue to reminisce about the “good ol’ days,” and disguise their painful return this past season. The video and images are enough to pump up the fanbase, and that’s exactly what owner Stan Kroenke needs. Kroenke needs the memories of old traditions at the forefront to sell seats, merchandise and hope.
Don’t get me wrong, the colors look nice for the most part, but there are a few things that bother me. First, while the color scheme of white and blue is the perfect contrast, it more accurately depicts the Indianapolis Colts. The blue and yellow will always be synonymous with the Los Angeles Rams.
From the looks of the images, the Rams appear to have a “Frankenstein” jersey by combining the newer color scheme with the classic scheme. It was announced last season that the Rams were looking to combine the newer colors with the older for when they move into the new stadium in Inglewood, but this seems too out of place. It could be worse, they could look like those dreadful mustard Color Rush jerseys the Rams wore in a Thursday night game against the Tampa Bay Buccaneers two years ago.
It’s not all bad though; it is a different way to market the team. It isn’t uncommon for teams in the NFL to have several types of jerseys, including multiple alternates. The Rams have been a one-trick pony awhile. Maybe this is a start to following the NCAA marketing map in terms of unveiling new jerseys almost annually, especially if you’re a team like the Oregon Ducks. Let’s hope it doesn’t get to that extreme though.
To stick with my optimistic side, it has become clear that Kroenke is listening to the fans. The uniform was a huge issue for fans when the Rams returned to Los Angeles, and this is proof that Kroenke heard and is listening. He certainly has his business reasons, but at least the fans’ voices are heard. It’s crucial that Kroenke is proactive and supportive of the Mob Squad, and this is a great gateway especially since fans have been part of the decision making.
Now all that’s left to do is to decide what color facemask should be used on the helmets. I’m partial to the white over the blue, but that’s just my two cents. Make sure to vote for your favorite grill color.