“Things change. And friends leave. Life doesn’t stop for anybody.”
Change is inevitable. Los Angeles Rams fans have known since the team returned to its California roots that SoFi Stadium, the team, its brand, logo, uniforms and helmets were all going to be the the new norm.
Instead of embracing the blessings that the Rams as a whole have brought back to the Southland, a firestorm has erupted in recent weeks, starting with the unveiling of the new logo and continuing right through to Wednesday’s uniform and helmet coronation.
Friends have been fighting, friends are leaving the Rams House, and other friends are just plain old flabbergasted, and fit-to-be-tied with the new colors, brand, style and management decisions.
Far be it for me to squelch the voice of the fans, but when a duly honored and cherished Rams’ Hall of Famer digs in, joins the unruly mass (not all are unruly) and whips them into a frenzy, I have to wonder what Eric Dickerson was thinking?
— AM 570 LA Sports (@AM570LASports) May 13, 2020
I guess this is where I get to weigh in on the uniforms and the logo, since I haven’t done so on this website thus far. So far, the logo is growing on me, it took awhile, after seeing it on hats (I haven’t bought one yet), shirts and all over the internet. But you know what? It took me forever and a day to like the Rams head logo designed out of St. Louis. It was hard to get into that, but I was 35 then, and full of piss and vinegar.
I will be 60 when the 2020 season starts, and I can say right off the bat, I was all-in right away with the St. Louis colors. They seemed to blend in much easier with my younger eyes and I was much more acceptable to those colors. Seeing the new uniforms and the new brand, I can see where the “color rush” scheme was a starting point, but I really don’t see the sleek, fast and futuristic look I imagined in my mind’s eye.
To be honest, 10 hours after the uniforms were revealed I can’t tell you if I like them yet. But the wife, who has no care for sports in general, told me she doesn’t like them, “They look like high school uniforms,” she said with no angst.
I am all over social media, a member of several Facebook Rams’ pages and am quite taken aback by all the negativity on those pages.
Fans have decided to leave. Fans have blasted the look and many, many others felt like their voice, alongside Dickerson’s, were going to be able to change management’s mind on this new branding. Some refuse to buy any of the new gear, or even associate with those who do reach out to the new adventure.
I will buy!
It’s not all bad though. There are those people that are more reasonable about change because they know life doesn’t stop for anybody. The players, like Robert Woods, have represented for the team today — but even they were battered like they just caught a pass in the middle in traffic.
Rams WR Robert Woods: "I already told my friends this is the coolest jerseys I ever wore, I ever got to put on." https://t.co/rFEelzHQtM
— LindseyThiry (@LindseyThiry) May 13, 2020
Even former Ram LeRoy Irvin got into the act saying, “It is what it is.”
— LeRoy Irvin (@larams47) May 13, 2020
There are those Rams fans out there that are ready to rock and roll in 2020! Me? I am sure the new colors will look great on me, especially the bone-colored Aaron Donald jersey I get before the season starts!
See you both very soon 🙌 pic.twitter.com/Z68TasNkea
— Dene (@Dene_vez) May 13, 2020
Change is tough, no one can argue that. But when it’s all said and done, we come together as Ramily to cheer on our favorite team. Here’s to a great 2020 season.